Animals & Media Animals & Media
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Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Animals & Media Mission

We created these style guidelines for media practitioners in the professions of journalism, entertainment media, advertising, and public relations to offer concrete guidance for how to cover and represent nonhuman animals in a fair, honest, and respectful manner in accordance with professional ethical principles. Given the scope of industrialized animal oppression and environmental crisis globally, we believe fellow animals, as sentient living beings, warrant not only increased attention in media and popular culture, but coverage that encourages human society to transform our relationships with various animal species in ways that foster less domination and exploitation and more respect, care, and ecological responsibility. The lives and habitats of the world’s animals are largely dependent on the cultural values and worldviews promoted in the media, such as encouraging humans to identify as animals ourselves.

Learn more about our mission

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Media Guidelines

Journalism Guidelines

Journalism Guidelines

Advertising Guidelines

Advertising Guidelines

PR Guidelines

PR Guidelines

Entertainment Media

Entertainment Media

DOWNLOAD GUIDELINES

Number of Animals Deaths Caused by Average American Eating Omnivorous Diet in Adulthood

0 Cows
0 Pigs
0 Chickens
0 Fish/Shellfish

Click here to find out more about why animals matter.

Expert List

Journalists and documentarians, please use this expert list to identify credible sources for your stories. The following experts can speak intelligently on issues affecting nonhuman animals, taking the animals’ perspective into consideration.

Joyce Tischler, JD

Joyce Tischler, JD

Founder, General Counsel, Animal Legal Defense Fund
Areas of Expertise: animal law, legal rights for animals, CAFOs- concentrated animal feeding operations, aka factory “farms,” elephants; ag-gag laws; animal personhood, estate planning for animals, custody battles involving animals,...
Barbara J. King, PhD

Barbara J. King, PhD

Emerita Professor of Anthropology, William & Mary 
Areas of Expertise: animal grief, animal love, animal emotions, primate behavior, animal thinking, evolution of animal thinking and feeling, animals and ethics Languages: English Associated Organization: College of William and...
Brian M. Lowe, PhD

Brian M. Lowe, PhD

Professor of Sociology, SUNY College at Oneonta
Areas of Expertise: animal rights movement, use of visual images in animal rights movement, mediated moral claims, development of mediated spectacles and animal advocacy Languages: English Associated Organization: SUNY College...
Sarah M Bexell, PhD

Sarah M Bexell, PhD

Director of Humane Education, Institute for Human-Animal Connection, University of Denver Visiting Clinical Associate Professor, Graduate School of Social Work, University of Denver Director of Conservation Education, Chengdu Research Base of Giant Panda Breeding Faculty, Institute for Humane Education-Valparaiso University
Areas of Expertise:  biodiversity decline, giant pandas, red pandas, humane education, animal rights, veganism, animals in child development Languages:  English Associated Organization: University of Denver Read Sarah’s bio here.

See our full list of experts.

Animals & Media Statistics

  • Biodiversity

    Homo sapiens share our planet with 2 million known species.

  • Undiscovered Biodiversity

    Up to 80% of our planet’s species could be undiscovered by science. This means Earth’s species could number more than 10 million (Wilson).

  • Pre-Human Extinction

    One to 10 species went extinct annually before humans for every million species.

  • Current Extinction

    The current extinction rate is 1,000 times greater than pre-human levels. This Sixth Mass Extinction event is thought to be driven by human activity (Wilson).

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Guidelines Overview

https://www.youtube.com/watch?v=NbLDtZR3tKw

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