Animals & Media Animals & Media
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Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Animals & Media Mission

We created these style guidelines for media practitioners in the professions of journalism, entertainment media, advertising, and public relations to offer concrete guidance for how to cover and represent nonhuman animals in a fair, honest, and respectful manner in accordance with professional ethical principles. Given the scope of industrialized animal oppression and environmental crisis globally, we believe fellow animals, as sentient living beings, warrant not only increased attention in media and popular culture, but coverage that encourages human society to transform our relationships with various animal species in ways that foster less domination and exploitation and more respect, care, and ecological responsibility. The lives and habitats of the world’s animals are largely dependent on the cultural values and worldviews promoted in the media, such as encouraging humans to identify as animals ourselves.

Learn more about our mission

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Media Guidelines

Journalism Guidelines

Journalism Guidelines

Advertising Guidelines

Advertising Guidelines

PR Guidelines

PR Guidelines

Entertainment Media

Entertainment Media

DOWNLOAD GUIDELINES

Number of Animals Deaths Caused by Average American Eating Omnivorous Diet in Adulthood

0 Cows
0 Pigs
0 Chickens
0 Fish/Shellfish

Click here to find out more about why animals matter.

Expert List

Journalists and documentarians, please use this expert list to identify credible sources for your stories. The following experts can speak intelligently on issues affecting nonhuman animals, taking the animals’ perspective into consideration.

Alan McElligott, PhD

Alan McElligott, PhD

Senior Lecturer in Animal Behaviour, Queen Mary University of London
Areas of Expertise: goats, deer, animal behaviour and welfare Languages: English Associated Organization: Queen Mary University of London Read Alan’s bio here.
Culum Brown, PhD

Culum Brown, PhD

Associate Professor, Macquarie University
Areas of Expertise: Fish behaviour, cognition, welfare Associated Organization: Macquarie University Read Culum’s bio here.
Leslie Irvine, PhD

Leslie Irvine, PhD

Professor, University of Colorado Boulder
Areas of Expertise: Roles of animals in society Languages: English Associated Organization: University of Colorado Boulder Read Leslie’s bio here.  
Con Slobodchikoff, PhD

Con Slobodchikoff, PhD

Professor Emeritus of Biology, Northern Arizona University
Areas of Expertise: animal language, animal behavior, animal sentience, animal cognition, prairie dogs, ecology, evolution, conservation Languages: English Associated Organization: Northern Arizona University Read Con’s bio here.

See our full list of experts.

Animals & Media Statistics

  • Biodiversity

    Homo sapiens share our planet with 2 million known species.

  • Undiscovered Biodiversity

    Up to 80% of our planet’s species could be undiscovered by science. This means Earth’s species could number more than 10 million (Wilson).

  • Pre-Human Extinction

    One to 10 species went extinct annually before humans for every million species.

  • Current Extinction

    The current extinction rate is 1,000 times greater than pre-human levels. This Sixth Mass Extinction event is thought to be driven by human activity (Wilson).

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Guidelines Overview

https://www.youtube.com/watch?v=NbLDtZR3tKw

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