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Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Animals & Media Mission

We created these style guidelines for media practitioners in the professions of journalism, entertainment media, advertising, and public relations to offer concrete guidance for how to cover and represent nonhuman animals in a fair, honest, and respectful manner in accordance with professional ethical principles. Given the scope of industrialized animal oppression and environmental crisis globally, we believe fellow animals, as sentient living beings, warrant not only increased attention in media and popular culture, but coverage that encourages human society to transform our relationships with various animal species in ways that foster less domination and exploitation and more respect, care, and ecological responsibility. The lives and habitats of the world’s animals are largely dependent on the cultural values and worldviews promoted in the media, such as encouraging humans to identify as animals ourselves.

Learn more about our mission

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Media Guidelines

Journalism Guidelines

Journalism Guidelines

Advertising Guidelines

Advertising Guidelines

PR Guidelines

PR Guidelines

Entertainment Media

Entertainment Media

DOWNLOAD GUIDELINES

Number of Animals Deaths Caused by Average American Eating Omnivorous Diet in Adulthood

0 Cows
0 Pigs
0 Chickens
0 Fish/Shellfish

Click here to find out more about why animals matter.

Expert List

Journalists and documentarians, please use this expert list to identify credible sources for your stories. The following experts can speak intelligently on issues affecting nonhuman animals, taking the animals’ perspective into consideration.

Elizabeth Cherry

Elizabeth Cherry

Associate Professor of Sociology, Manhattanville College
Areas of Expertise: veganism and vegetarianism, the animal rights movement (in France and in the U.S.), the human-animal divide, veganism and subcultures, birds and birdwatching, wildlife conservation, citizen science Languages: English, French Associated Organization: Manhattanville College Read Elizabeth’s bio here.
Carol Adams

Carol Adams

Writer; Independent Scholar
Areas of Expertise: veganism, vegetarianism, sexism in meat advertisements, the connection between meat and masculinity, the sexual politics of meat, Christianity and animals Languages: English Associated Organization: Independent Scholar Read Carol’s bio here.
Hope Ferdowsian, MD, MPH, FACP, FACPM

Hope Ferdowsian, MD, MPH, FACP, FACPM

President & CEO, Phoenix Zones Initiative
Areas of Expertise: Links between human and animal rights, health and wellbeing Languages: English Associated Organization: Phoenix Zones Initiative; Associate Professor, University of New Mexico School of Medicine; Co-founder and Co-Director, Society of Asylum Medicine; Medical Expert, Physicians for Human Rights Read Hope’s bio here.
Chris Palmer

Chris Palmer

Distinguished Film Producer in Residence, School of Communication, American University; Founder AU Center for Environmental Filmmaking
Areas of expertise: environmental filmmaking, animals in entertainment, representations of animals in culture Language: English Associated Organization: American University Read Chris’ bio here.

See our full list of experts.

Animals & Media Statistics

  • Biodiversity

    Homo sapiens share our planet with 2 million known species.

  • Undiscovered Biodiversity

    Up to 80% of our planet’s species could be undiscovered by science. This means Earth’s species could number more than 10 million (Wilson).

  • Pre-Human Extinction

    One to 10 species went extinct annually before humans for every million species.

  • Current Extinction

    The current extinction rate is 1,000 times greater than pre-human levels. This Sixth Mass Extinction event is thought to be driven by human activity (Wilson).

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CONTACT US

Guidelines Overview

https://www.youtube.com/watch?v=NbLDtZR3tKw

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