Animals & Media Animals & Media
  • Why Animals Matter
  • Guidelines
    • Journalism Guidelines
    • Advertising Guidelines
    • Public Relations Guidelines
    • Entertainment Media Guidelines
    • General Public Guidelines
  • Resources
    • Online Resources
    • Educational Materials
    • Glossary
    • Expert List
    • Photo Credits
  • About
  • Contact

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Animals & Media Mission

We created these style guidelines for media practitioners in the professions of journalism, entertainment media, advertising, and public relations to offer concrete guidance for how to cover and represent nonhuman animals in a fair, honest, and respectful manner in accordance with professional ethical principles. Given the scope of industrialized animal oppression and environmental crisis globally, we believe fellow animals, as sentient living beings, warrant not only increased attention in media and popular culture, but coverage that encourages human society to transform our relationships with various animal species in ways that foster less domination and exploitation and more respect, care, and ecological responsibility. The lives and habitats of the world’s animals are largely dependent on the cultural values and worldviews promoted in the media, such as encouraging humans to identify as animals ourselves.

Learn more about our mission

Learn More

Media Guidelines

Journalism Guidelines

Journalism Guidelines

Advertising Guidelines

Advertising Guidelines

PR Guidelines

PR Guidelines

Entertainment Media

Entertainment Media

DOWNLOAD GUIDELINES

Number of Animals Deaths Caused by Average American Eating Omnivorous Diet in Adulthood

0 Cows
0 Pigs
0 Chickens
0 Fish/Shellfish

Click here to find out more about why animals matter.

Expert List

Journalists and documentarians, please use this expert list to identify credible sources for your stories. The following experts can speak intelligently on issues affecting nonhuman animals, taking the animals’ perspective into consideration.

Lori Marino, PhD

Lori Marino, PhD

Executive Director, The Kimmela Center for Animal Advocacy
Areas of Expertise: neuroscience, zoos and aquariums, welfare of wild animals in captivity, marine mammal intelligence, primate intelligence, elephant intelligence, cognition and intelligence in farm animals, nonhuman rights and personhood,...
Leslie Irvine, PhD

Leslie Irvine, PhD

Professor, University of Colorado Boulder
Areas of Expertise: Roles of animals in society Languages: English Associated Organization: University of Colorado Boulder Read Leslie’s bio here.  
Trey Sutton, PhD

Trey Sutton, PhD

Assistant Professor of Management, University of Richmond
Areas of Expertise: corporate political donations, lobbying, animal agribusiness, veganism, Ag-Gag Languages:  English Associated Organization: University of Richmond Read Trey’s bio here.
Tema Milstein, PhD

Tema Milstein, PhD

Associate Professor, Geography & Environmental Studies, University of New Mexico
Areas of Expertise:  wildlife tourism, ecotourism, zoos, ecoculture, cetaceans, orcas, dolphins Languages:  English Associated Organization: University of New Mexico Read Tema’s bio here.

See our full list of experts.

Animals & Media Statistics

  • Biodiversity

    Homo sapiens share our planet with 2 million known species.

  • Undiscovered Biodiversity

    Up to 80% of our planet’s species could be undiscovered by science. This means Earth’s species could number more than 10 million (Wilson).

  • Pre-Human Extinction

    One to 10 species went extinct annually before humans for every million species.

  • Current Extinction

    The current extinction rate is 1,000 times greater than pre-human levels. This Sixth Mass Extinction event is thought to be driven by human activity (Wilson).

About Us

  • Mission & Team
  • Why Animals Matter
  • Guidelines
  • Resources
  • Expert List
  • Educational Materials
  • Download Guidelines
CONTACT US

Guidelines Overview

https://www.youtube.com/watch?v=NbLDtZR3tKw

Tweets

  • Words Count. That’s Why Animal Lovers Are Asking AP to Stop Calling Animals “IT” https://t.co/4U9fPCtmmk via @FacebookWatch

  • https://t.co/nfgp1Pm57v

  • It's time to create a new world and a new vision: https://t.co/KDiX3PsdgY

Follow @@animalsandmedia

Like Us On Facebook

Facebook Pagelike Widget

Site designed by Mer-Creative.

Copyright © 2021 | All Rights Reserved | Animals and Media