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Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Welcome to

Animals & Media

A Voice for the Voiceless

Animals & Media Mission

We created these style guidelines for media practitioners in the professions of journalism, entertainment media, advertising, and public relations to offer concrete guidance for how to cover and represent nonhuman animals in a fair, honest, and respectful manner in accordance with professional ethical principles. Given the scope of industrialized animal oppression and environmental crisis globally, we believe fellow animals, as sentient living beings, warrant not only increased attention in media and popular culture, but coverage that encourages human society to transform our relationships with various animal species in ways that foster less domination and exploitation and more respect, care, and ecological responsibility. The lives and habitats of the world’s animals are largely dependent on the cultural values and worldviews promoted in the media, such as encouraging humans to identify as animals ourselves.

Learn more about our mission

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Media Guidelines

Journalism Guidelines

Journalism Guidelines

Advertising Guidelines

Advertising Guidelines

PR Guidelines

PR Guidelines

Entertainment Media

Entertainment Media

DOWNLOAD GUIDELINES

Number of Animals Deaths Caused by Average American Eating Omnivorous Diet in Adulthood

0 Cows
0 Pigs
0 Chickens
0 Fish/Shellfish

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Expert List

Journalists and documentarians, please use this expert list to identify credible sources for your stories. The following experts can speak intelligently on issues affecting nonhuman animals, taking the animals’ perspective into consideration.

Lori Marino, PhD

Lori Marino, PhD

Executive Director, The Kimmela Center for Animal Advocacy
Areas of Expertise: neuroscience, zoos and aquariums, welfare of wild animals in captivity, marine mammal intelligence, primate intelligence, elephant intelligence, cognition and intelligence in farm animals, nonhuman rights and personhood, human views of other animals Languages: English Associated Organization: The Kimmela Center for Animal Advocacy Read Lori’s bio here.
Joyce Tischler, JD

Joyce Tischler, JD

Founder, General Counsel, Animal Legal Defense Fund
Areas of Expertise: animal law, legal rights for animals, CAFOs- concentrated animal feeding operations, aka factory “farms,” elephants; ag-gag laws; animal personhood, estate planning for animals, custody battles involving animals, federal and state animal protection laws. Languages: English Associated Organization: Animal Legal Defense Fund Read Joyce’s bio here.
Lisa Kemmerer, PhD, MTS

Lisa Kemmerer, PhD, MTS

Professor Emeritus of Philosophy and Religions, founder of Tapestry (vegan education and advocacy)
Areas of Expertise: ethics and diet, diet and environment, ethics and hunting, ecofeminism, religions and animal ethics, feminism and animal liberation Languages: English Associated Organization: Tapestry Read Lisa’s bio here.
Randy Malamud, PhD

Randy Malamud, PhD

Regents’ Professor of English, Georgia State University
Areas of Expertise: zoos, representations of animals, animals in film, animals in literature Languages: English, French Associated Organization: Georgia State University Read Randy’s bio here.

See our full list of experts.

Animals & Media Statistics

  • Biodiversity

    Homo sapiens share our planet with 2 million known species.

  • Undiscovered Biodiversity

    Up to 80% of our planet’s species could be undiscovered by science. This means Earth’s species could number more than 10 million (Wilson).

  • Pre-Human Extinction

    One to 10 species went extinct annually before humans for every million species.

  • Current Extinction

    The current extinction rate is 1,000 times greater than pre-human levels. This Sixth Mass Extinction event is thought to be driven by human activity (Wilson).

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Guidelines Overview

https://www.youtube.com/watch?v=NbLDtZR3tKw

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