Guidelines for Advertisers
While advertising plays an important economic and informative role, it can also be harmful if it distracts or dissuades consumers from engaging inand compassionate practices. Click through the Guidelines on the photos below to learn how to be more socially and ecologically responsible.
“Advertisements should not appear to approve or encourage actions which contravene the law, self-regulating codes or generally accepted standards of environmentally responsible behaviour. Advertisers should respect the principles set forth in the ICC Code on Environmental Advertising.”
International Chamber of CommerceCode of Advertising Practice Article 17
Other Media Guidelines
We have articulated guidelines designed to help editors and journalists craft cutting edge, important stories on animal-related issues in ways that meet journalistic criteria of accuracy, fairness, and completeness. Read the full journalism guidelines here.
Communicating with key publics is not only essential to businesses but is also the backbone of much animal and environmental protection advocacy as well. Learn how to earn the public’s trust, and create open, honest dialogue that fosters informed decision-making through our PR Guidelines here.
Entertainment is a core activity in public life, which means it is fair to inquire whether entertainment programming contributes to the problem and whether it can be part of a solution for positive social change. Our Entertainment Media guidelines found here provide suggestions.
In a digital age, media communication is no longer just top-down. It’s driven and produced, in part, by citizens, whose voices and actions are needed to diversify media industries and protect nonhuman animals and nature. Learn how to be a responsible and ethical citizen using our guidelines for the general public found here.