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General Public Guidelines

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Guidelines for the General Public

In a digital age, media communication is no longer just top-down. It’s driven and produced, in part, by citizens, whose voices and actions are needed to diversify media industries and protect nonhuman animals and nature. Click through the Guidelines on the photos below.

Animal-Friendly Media

Animal-Friendly Media

General Public Guidelines
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Non-Profit Media

Non-Profit Media

General Public Guidelines
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Citizen Journalism

Citizen Journalism

General Public Guidelines
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Activism

Activism

General Public Guidelines
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References and Photo Credit for General Public Guidelines Page

References and Photo Credit for General Public Guidelines Page

General Public Guidelines
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Get Resources

The UN View of Animal Agribusiness

A 2006 UN study concluded the “livestock” industry (animal agribusiness) is “one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global.”

UN FAO
Livestock’s Long Shadow

Other Media Guidelines

  • Journalism
  • Public Relations
  • Advertising
  • Entertainment Media

We have articulated guidelines designed to help editors and journalists craft cutting edge, important stories on animal-related issues in ways that meet journalistic criteria of accuracy, fairness, and completeness. Read the full journalism guidelines here.

Communicating with key publics is not only essential to businesses but is also the backbone of much animal and environmental protection advocacy as well. Learn how to earn the public’s trust, and create open, honest dialogue that fosters informed decision-making through our PR Guidelines here.

While advertising plays an important economic and informative role, it can also be harmful if it distracts or dissuades consumers from engaging in sustainable and compassionate practices. Advertisers can be more socially and ecologically responsible by following our Advertising Guidelines. Read them here.

Entertainment is a core activity in public life, which means it is fair to inquire whether entertainment programming contributes to the problem and whether it can be part of a solution for positive social change. Our Entertainment Media guidelines found here provide suggestions.

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Guidelines Overview

https://www.youtube.com/watch?v=NbLDtZR3tKw

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