Entertainment Media Guidelines
Guidelines for Entertainment Media
Entertainment is a core activity in public life, something we seek for amusement as well as education and cultural exchange. In an era of ecological crisis, mass extinction of species, and industrialized exploitation of billions of animals, it is fair to inquire whether entertainment programming (film, television, video games) contributes to the problem, but more so, can entertainment programming also be part of the solution, inspiring positive social change? Click through the Guidelines on the photos below to see some suggestions for the latter.
“The millions of invertebrate species that support the living world and ultimately our own survival have been reduced to ‘critters’ and ‘bugs.’ Within this black night of ignorance we have suffered a massive failure of education and media attention.”
E. O. WilsonRenowned Biologist
Other Media Guidelines
We have articulated guidelines designed to help editors and journalists craft cutting edge, important stories on animal-related issues in ways that meet journalistic criteria of accuracy, fairness, and completeness. Read the full journalism guidelines here.
While advertising plays an important economic and informative role, it can also be harmful if it distracts or dissuades consumers from engaging in sustainable and compassionate practices. Advertisers can be more socially and ecologically responsible by following our Advertising Guidelines. Read them here.
Communicating with key publics is not only essential to businesses but is also the backbone of much animal and environmental protection advocacy as well. Learn how to earn the public’s trust, and create open, honest dialogue that fosters informed decision-making through our PR Guidelines here.
In a digital age, media communication is no longer just top-down. It’s driven and produced, in part, by citizens, whose voices and actions are needed to diversify media industries and protect nonhuman animals and nature. Learn how to be a responsible and ethical citizen using our guidelines for the general public found here.