Diversify network, cable, satellite, and web-based television programming to ensure more represent the perspectives of animal liberation and animal welfare (in both fiction and nonfiction formats and dramatic and comedic formats). While some programs will continue to take a more anthropocentric (human-centered) perspective, for the sake of diversity and innovation, some should branch out and take a more bio-centric (life-centered) or eco-centric (ecosystems-centered) perspective that privileges the interests of other species.