Consider the behavior and values of human characters portrayed on screen to determine what messages they convey about the human capacity for kindness and social and ecological responsibility. Ask what habits the characters model (especially charismatic characters framed as heroes or protagonists) and consider the effects on audiences of attitudes and actions portrayed as normal, acceptable, or cool vs. aberrant, archaic, or objectionable. Consider including more diverse representations of characters who live simply and have a low carbon footprint, live animal-friendly/vegan lifestyles (boycotting all products taken from or tested on animals), choose to have a small family or adopt children, recycle, engage in volunteerism and civic actions, adopt rescued companion animals, and demonstrate