Call attention to biodiversity loss and the need to protect endangered species and their habitats, while being cautious about frequently portraying endangered species. Studies have shown that audiences come to believe that a species is abundant and healthy the more they see the endangered species visually represented in the media.[1] We recommend telling the stories of a wider variety of endangered species rather than the select few who are most popular (i.e. not just gorillas, panda bears, whales, etc.)