References for Advertising Guidelines Page
[1] See the social benefits of altruistic or intrinsic appeals in the reports of Tom Crompton in his Common Cause project: http://valuesandframes.org/learn/
[2] Apes in media and commercial performances. Association of Zoos & Aquariums. https://www.aza.org/white-paper-apes-in-media-and-commercial-performances/#wrapper
[3] Ross, S. R., Vreeman, V. M., & Lonsdorf, E. V. (2011). Specific image characteristics influence conservation and use as pets. PLOS ONE. http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0022050
[4] Schroepfer, K. K., Rosati, A. G., Chartrand, T., & Hare, B. (2011). Use of ‘entertainment’ chimpanzees in commercials distorts public perception regarding their conservation status. PLOS ONE. http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.002604
For citation purposes, this page was last updated August 2014
Photo Credits for Advertising Guidelines Page
Photo by Jo-Anne McArthur of WeAnimals. 
Photo by Jack Hamilton. 
Photo by Jo-Anne McArthur of WeAnimals. 
Photo by Jo-Anne McArthur of WeAnimals. Fox and Raccoon dog. 
Photo by Jo-Anne McArthur of WeAnimals. Marineland Canada. 
Photo by Jo-Anne McArthur of WeAnimal. 
Photo by Jo-Anne McArthur of WeAnimals. 
Photo by Jo-Anne McArthur of WeAnimals. Montreal, Canada Rodeo. 
Photo by Jo-Anne McArthur of WeAnimals. Kenya wildlife. 
Photo by Jo-Anne McArthur of WeAnimals. Hanoi Market Vietnam. 
Photo by Michael Kristenson. Bee on flower.
