If using nonhuman animals to associate a trait with a brand or product, consider the effect to the species in the real world to minimize harm. As traits and personalities can vary among individuals within a species, avoid stereotyping a species or simplistically reducing them to just annoying or disgusting pests, cunning threats, rugged warriors, majestic nobles, beautiful exotics, comic jesters, cutesy playthings, objects of prey, or tools for human use.