Archive for: Entertainment Media Guidelines

Also see Selecting Appropriate Terminology in the Journalism section for tips on respectful language.

Encourage programming that invites viewers to envision a future world governed by ecological principles and sustainable practices. Creative storytelling and...

Consider the behavior and values of human characters portrayed on screen to determine what messages they convey about the human...

Be selective in portrayals of wildlife (free-roaming animals) so as not to over-represent predatory-prey conflicts for dramatic purposes. Over reliance...

Take care not to harm animals or damage ecosystems while filming or making programs.

Call attention to biodiversity loss and the need to protect endangered species and their habitats, while being cautious about frequently...

Recognize that programming featuring nonhuman animals (including wildlife documentaries) currently tends to over-represent charismatic megafauna, i.e. mammals and birds who...

While anthropomorphism of animals (especially in children’s programming) can be useful in bringing audiences closer to other animals and recognizes...

Remind viewers that we too are animals and naturally share many traits. It is helpful any time programming can deconstruct...