Archive for: Public Relations Guidelines
Choice of Language
Use language that acknowledges that animals are sentient individuals not objects. Refer to them as “he/she/them” not “it,” “who” not...
Transparency
Be upfront with the public about the economic support and influence the corporation/organization puts into lobbying, especially if that involves...
Animals as Stakeholders
Consider the interests of nonhuman animals and nature when crafting messages as well as considering them as stakeholders or moral...
Fairness
Be fair to animal and environmental protection organizations and activists or anyone with fewer resources and a smaller voice in...
Two-Way Communication
Conduct two-way communication with animal and environmental protection organizations as stakeholders. This involves listening to and addressing the activists’ concerns...