Archive for: Public Relations Guidelines
![Choice of Language Choice of Language](https://animalsandmedia.org/wp-content/uploads/2018/06/Advertising10_McArthur.jpg)
Choice of Language
Use language that acknowledges that animals are sentient individuals not objects. Refer to them as “he/she/them” not “it,” “who” not...
![Transparency Transparency](https://animalsandmedia.org/wp-content/uploads/2018/02/PublicRelations4_McArthur.jpg)
Transparency
Be upfront with the public about the economic support and influence the corporation/organization puts into lobbying, especially if that involves...
![Animals as Stakeholders Animals as Stakeholders](https://animalsandmedia.org/wp-content/uploads/2018/02/PublicRelations3_McArthur.jpg)
Animals as Stakeholders
Consider the interests of nonhuman animals and nature when crafting messages as well as considering them as stakeholders or moral...
![Fairness Fairness](https://animalsandmedia.org/wp-content/uploads/2018/02/PublicRelations2_McArthur.jpg)
Fairness
Be fair to animal and environmental protection organizations and activists or anyone with fewer resources and a smaller voice in...
![Two-Way Communication Two-Way Communication](https://animalsandmedia.org/wp-content/uploads/2018/02/PublicRelations1_McArthur.jpg)
Two-Way Communication
Conduct two-way communication with animal and environmental protection organizations as stakeholders. This involves listening to and addressing the activists’ concerns...