Avoid “greenwashing,” i.e. implying environmental benefits where few or none exist or exaggerating benefits of a company or product in...
Projects archive
Humane-Washing
Avoid “humane-washing,” i.e. misleading consumers about a company’s animal welfare policies, misrepresenting the extent to which it supports animal protection...
SPJ Code of Ethics Recommendations & Amendments
In the “Seek Truth & Report It” section: (our recommendations are in bold) Give voice to the voiceless (including marginalized...
Associated Press Stylebook Amendments & Recommendations
Animals & Media, along with In Defense of Animals, sent a letter to the head of the Associated Press in...
Covering Animal Advocacy Organizations
To be inclusive and fair, journalists and editors should: Balance industry and government sources with activist sources where any issue...
Avoiding Bias
Naturally, news stories are typically framed in ways that prioritize human interests/needs/perspectives. Privileging human interests can give the impression that...
Using Animals as News Topics & Sources
As a matter of course, nonhuman animals and their perspectives should be routinely covered and included in news as about...