Remind viewers that we too are animals and naturally share many traits. It is helpful any time programming can deconstruct...
Projects archive
Nonhuman Animal Stories
Include nonhuman animals’ stories. Represent them as individuals with their own self-interests, rather than presenting them mainly in human-centered terms....
Diversity
Diversify network, cable, satellite, and web-based television programming to ensure more represent the perspectives of animal liberation and animal welfare...
Framing
Ensure that television programs and films include and address problems facing animals and nature rather than primarily framing animals and...
Wild Animal Performers
Avoid using wild animals (such as captive, trained animals) as performers, and instead use digital technology to represent them. Actors...
Choice of Language
Use language that acknowledges that animals are sentient individuals not objects. Refer to them as “he/she/them” not “it,” “who” not...
Transparency
Be upfront with the public about the economic support and influence the corporation/organization puts into lobbying, especially if that involves...
Animals as Stakeholders
Consider the interests of nonhuman animals and nature when crafting messages as well as considering them as stakeholders or moral...
Fairness
Be fair to animal and environmental protection organizations and activists or anyone with fewer resources and a smaller voice in...