Remind viewers that we too are animals and naturally share many traits. It is helpful any time programming can deconstruct...
Projects archive
![Nonhuman Animal Stories Nonhuman Animal Stories](https://animalsandmedia.org/wp-content/uploads/2018/02/EntertainmentGuidelines3_Ruiz.jpg)
Nonhuman Animal Stories
Include nonhuman animals’ stories. Represent them as individuals with their own self-interests, rather than presenting them mainly in human-centered terms....
![Diversity Diversity](https://animalsandmedia.org/wp-content/uploads/2018/02/EntertainmentGuidelines2_Unknown.jpg)
Diversity
Diversify network, cable, satellite, and web-based television programming to ensure more represent the perspectives of animal liberation and animal welfare...
![Framing Framing](https://animalsandmedia.org/wp-content/uploads/2018/02/EntertainmentGuidelines1_Clode.jpg)
Framing
Ensure that television programs and films include and address problems facing animals and nature rather than primarily framing animals and...
![Wild Animal Performers Wild Animal Performers](https://animalsandmedia.org/wp-content/uploads/2018/06/Advertising6_McArthur.jpg)
Wild Animal Performers
Avoid using wild animals (such as captive, trained animals) as performers, and instead use digital technology to represent them. Actors...
![Choice of Language Choice of Language](https://animalsandmedia.org/wp-content/uploads/2018/06/Advertising10_McArthur.jpg)
Choice of Language
Use language that acknowledges that animals are sentient individuals not objects. Refer to them as “he/she/them” not “it,” “who” not...
![Transparency Transparency](https://animalsandmedia.org/wp-content/uploads/2018/02/PublicRelations4_McArthur.jpg)
Transparency
Be upfront with the public about the economic support and influence the corporation/organization puts into lobbying, especially if that involves...
![Animals as Stakeholders Animals as Stakeholders](https://animalsandmedia.org/wp-content/uploads/2018/02/PublicRelations3_McArthur.jpg)
Animals as Stakeholders
Consider the interests of nonhuman animals and nature when crafting messages as well as considering them as stakeholders or moral...
![Fairness Fairness](https://animalsandmedia.org/wp-content/uploads/2018/02/PublicRelations2_McArthur.jpg)
Fairness
Be fair to animal and environmental protection organizations and activists or anyone with fewer resources and a smaller voice in...