Monitor and reward ecologically responsible and animal-friendly media. Utilize media watchdog groups to stay informed of issues. Write to media...
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![Appropriate Terminology Appropriate Terminology](https://animalsandmedia.org/wp-content/uploads/2018/02/EntertainmentGuidelines11_McArthur.jpg)
Appropriate Terminology
Also see Selecting Appropriate Terminology in the Journalism section for tips on respectful language.
![Sustainable Programming Sustainable Programming](https://animalsandmedia.org/wp-content/uploads/2018/02/EntertainmentGuidelines10_Long.jpg)
Sustainable Programming
Encourage programming that invites viewers to envision a future world governed by ecological principles and sustainable practices. Creative storytelling and...
![Human Characters Behaviors and Values Human Characters Behaviors and Values](https://animalsandmedia.org/wp-content/uploads/2018/02/EntertainmentGuidelines9_Blazevic.jpg)
Human Characters Behaviors and Values
Consider the behavior and values of human characters portrayed on screen to determine what messages they convey about the human...
![Wildlife Portrayals Wildlife Portrayals](https://animalsandmedia.org/wp-content/uploads/2018/02/EntertainmentGuidelines12_McArthur.jpg)
Wildlife Portrayals
Be selective in portrayals of wildlife (free-roaming animals) so as not to over-represent predatory-prey conflicts for dramatic purposes. Over reliance...
![Biodiversity Loss Biodiversity Loss](https://animalsandmedia.org/wp-content/uploads/2018/02/EntertainmentGuidelines7_Schwartz.jpg)
Biodiversity Loss
Call attention to biodiversity loss and the need to protect endangered species and their habitats, while being cautious about frequently...
![Charismatic Megafauna Charismatic Megafauna](https://animalsandmedia.org/wp-content/uploads/2018/02/EntertainmentGuidelines6_Turner.jpg)
Charismatic Megafauna
Recognize that programming featuring nonhuman animals (including wildlife documentaries) currently tends to over-represent charismatic megafauna, i.e. mammals and birds who...
![Anthropomorphism Anthropomorphism](https://animalsandmedia.org/wp-content/uploads/2018/02/EntertainmentGuidelines5_Burghardt.jpg)
Anthropomorphism
While anthropomorphism of animals (especially in children’s programming) can be useful in bringing audiences closer to other animals and recognizes...