Be upfront with the public about the economic support and influence the corporation/organization puts into lobbying, especially if that involves weakening of animal and environmental protection laws. Share all corporate activities affecting nonhuman animals with the public, not just select, non-controversial or favorable activities. To avoid puffery or exaggeration (or charges of green-washing or humane-washing), represent oneself honestly in terms of the level of sustainability or cruelty-free practices the organization has yet to achieve.