Archive for: Entertainment Media Guidelines

Include nonhuman animals’ stories. Represent them as individuals with their own self-interests, rather than presenting them mainly in human-centered terms....

Diversify network, cable, satellite, and web-based television programming to ensure more represent the perspectives of animal liberation and animal welfare...

Ensure that television programs and films include and address problems facing animals and nature rather than primarily framing animals and...

Avoid using wild animals (such as captive, trained animals) as performers, and instead use digital technology to represent them. Actors...